On the afternoon of October 28, 2021, the "Beauty of Mosaic" salon event was successfully held in Foshan China Ceramic City, with the Material Application Branch of the China Building Decoration Association as the guiding organization and Foshan Shiwan Yulong Ceramics Co., Ltd. as the sponsoring organization.
The salon activities have received strong support from industry associations, industry media, well-known Italian designers and domestic professional design institutions in many fields. Guests attending the meeting included Ms. Liang Hongyu, Secretary General of the Material Application Branch of the China Building Decoration Association, Mr. Mou Yuanhong, Secretary General of the Chinese and Foreign Hotel Forum Organization, Ms. Ye Lingju, Chief Editor of Sina Home South China, Mr. Han Bing, Deputy General Manager of China Ceramics City, and Founder and Creative Director of LapisBureau Company. Mr. Freddy, Ms. Deborah Campana, partner and design director of LapisBureau, Mr. Wang Haitao, chairman of Shenzhen Supreme Hotel Management Consulting Co., Ltd., Professor Jin Rilong from the School of Art and Design, Guangdong University of Science and Technology, Mr. Cai Zhuyuan, founder of Foshan Bosido Design Consulting Co., Ltd., Shenzhen Namely: Mr. Chen Shiying, co-founder of Design Office, Mr. Qiao Zhanjun, founder of Yanjie Designers Club, Ms. Li Shuyue, founder of Baopu Marketing Consultants, etc.
This salon event is a spiritual feast for exchange and discussion around mosaic art. At the beginning of the event, the guests first visited the "Colorful Ceramics" exhibition hall located in A313 on the 3rd floor of China Ceramics City. The exhibition hall is carefully built by Boss Road Design Agency. Centering around the unique core and product characteristics of the three brands "Caihua", Japan's "TN" and Italy's "Appiani", Bosido Design Institute combined the current fashion aesthetic trends with the practical functions of the exhibition hall to creatively use mosaic tiles for the first time in the field. The art of mosaic is interpreted in the form of an art gallery. The guests were deeply moved by the atmosphere of the exhibition hall. Through the visual language expression of the exhibition hall and exhibits, the visitors had a deep and intuitive understanding of mosaic art and the three major brands. The overall effect of the exhibition hall was well received by the guests present.
With the wonderful opening remarks of the host Ms. Ye Lingju, the salon event officially kicked off.
First of all, Mr. Liang Yuen, the head of the organizing organization, chairman of Foshan Shiwan Yulong Ceramics Co., Ltd. and the exclusive general agent of the Japanese TN brand in China, delivered a speech. Director Liang first reviewed the "Caihua" brand since its establishment in 1988, its adherence to product quality standards, its persistence in continuously improving process and technology capabilities, and its courage to assume social responsibilities, and then announced Yulong Enterprise's response to the current overall market environment Changes, new models and new thinking in products, services, marketing, etc. in the future. The company introduced the Japanese "TN" kiln mosaic brick brand, which was founded in 1959. TN mosaic tiles inject Japanese contemporary design aesthetic expression and craftsmanship into the field of home ceramic manufacturing. Each piece of mosaic tile is carefully crafted into an exquisite handicraft, bringing consumers an elegant and comfortable space experience. Yulong Enterprise's insistence on core values and business philosophy of advancing with the times won the recognition and affirmation of all guests.
Secretary-General Liang Hongyu then delivered a speech on behalf of the guiding organization of this event, the Material Application Branch of the China Building Decoration Association. Secretary-General Liang first briefly summarized the decorative characteristics and historical development of mosaic art. At the same time, he combined the industry characteristics of mosaic tiles with the development trends in the field of architectural decoration at an industrial level, and combined the current mosaic tile products at the manufacturing end and The existing problems on the design side and client side as well as future development prospects were analyzed and summarized. Secretary-General Liang’s speech made the guests examine the mosaic tile industry from a higher perspective, and at the same time gave clearer guidance and help to practitioners in the manufacturing and design fields.
Mr. Mou Yuanhong, Secretary-General of the Chinese and Foreign Hotel Forum, then gave a wonderful speech. Secretary-General Mou first expressed congratulations on the salon event on behalf of the Chinese and Foreign Hotel Forum and the Global Hotel and Tourism Alliance (GHTU), and then expressed his views on the current status of China's hotel industry and the The development trend was briefly introduced, and the hotel industry's needs, standards and directions for design and materials were elaborated. Then the application prospects of mosaic tiles were affirmed for specific high-end and boutique hotel cases. Secretary-General Mou expressed his opinion on the hotel The business needs of the industry and the link between design institutions and mosaic products and the hotel industry pointed out clear paths and methods, which benefited the participants a lot.
Next, Mr. Han Bing, deputy general manager of China Ceramics City, made a wonderful speech on behalf of China Ceramics City. Caihua brand and China Ceramics City have a ten-year history of cooperation. Mr. Han first expressed his congratulations to Caihua brand, and then expressed his gratitude to the design agency responsible for the space renovation of the category pioneer pavilion on the third floor of China Ceramics City, as well as the design agency of Caihua brand’s new exhibition hall. Cai, co-founder of HeshanjiThanks to Mr. Zhu Yuan. Mr. Han introduced China Ceramics City’s way of improving the immersive experience of space. He also introduced the steps to help resident brands expand design channels and centralized procurement channels, and said that he would fully support the development of the Caihua brand in the future. .
The organizer of this event, Mr. Zhi Dazheng, chairman of Shenzhen Gangzheng Industrial Development Co., Ltd. and exclusive general agent of the Italian Appiani brand in China, then delivered a speech. NTUC first introduced the Appiani brand and products, and combined key projects and industry experience to express the importance of the mosaic art service system in the promotion of mosaic art. NTUC's speech left a deep impression on the guests attending the meeting about the Appiani brand and services.
Mr. Freddy, the founder and creative director of LapisBureau, shared with you the future development trends of space design from the perspective of an Italian designer, and made a wonderful discussion on the combination of mosaic tile products and development trends.
" The design thinking and internal logic of service capabilities are explained. Mr. Cai then shared his interpretation of mosaic tiles with the participants based on the performance of the Appiani brand at the Italian exhibition.
" Then, as the marketing manager of the Appiani brand in China and the brand consultant of this salon event, Mr. Lu introduced the brands and products of Japan's "TN" kiln-turned mosaic tiles and Italy's "Appiani" inlaid mosaic tiles. At the end of his speech, Mr. Lu's knowledge sharing about mosaic tiles gave the guests a new understanding of mosaic tiles, allowing everyone to deeply feel the unique charm of mosaic art.
In the following guest dialogue session, Ms. Ye Lingju had wonderful interactions with Professor Jin Rilong, Ms. Deborah Campana, Mr. Chen Shiying and other guests. Her sharp questions and wonderful answers made the atmosphere lively.to climax.
At the end of the salon event, the Global Hotel and Tourism Alliance (GHTU), Shenzhen Supreme Hotel Management Consulting Co., Ltd., Foshan Boss Road Design Consulting Co., Ltd., Foshan Shiwan Yulong Ceramics Co., Ltd., Shenzhen Gang Zheng Industrial Development Co., Ltd. held a strategic cooperation signing ceremony.
The information shared by the salon aroused great interest in mosaic tiles among the participants. In response to everyone's strong request, Chairman Liang Yuen personally led the guests to visit the factory and exhibition hall of Yulong Enterprise. Yulong Enterprise's excellent manufacturing capabilities and excellent quality "Caihua", "TN" and "Appiani" products have been recognized The guests’ unanimous praise.
The subsequent dinner at the Crowne Plaza Hotel in Foshan pushed the entire salon event to another climax. Ms. Liang Hanyi, general manager of Yulong Enterprise Sales Department, expressed her heartfelt gratitude to all guests for their participation and support in her speech at the dinner, and introduced the future marketing and service concepts of "Caihua" ceramics and Japan's "TN" mosaic brand. In a warm and harmonious atmosphere, the guests gathered together to have more in-depth exchanges and interactions on the topic of mosaic tiles and mosaic art.
This themed salon brought together multiple resources to communicate and discuss mosaic tiles and mosaic art. It enabled industry associations and design institutions to deepen their understanding of the expressive power of mosaic tiles and mosaic art, and also brought mosaics to the forefront. New inspirations and directions for mosaic practitioners. With the continuous promotion of this professional activity, mosaic tiles and mosaic art will be more understood and accepted by the market, showing a prosperous development prospect.
