Although the epidemic is stubborn
The dream is still hot
The footsteps are still sonorous
On September 13-16, 2022, Hengfu family members from all over the world gathered at the Foshan Hengfu Tile Headquarters and launched a three-day and three-night event with the theme of "Innovation·Fusion·Symbiosis". Special training camp for elite store managers.
Day 1
Travel thousands of miles just to be together< /p>
On September 13th, the family members were filled with excitement and enthusiasm Check in to the hotel
That evening, Fan Yu, general manager of Hengfu Ceramics Marketing, expressed his warmest welcome to the family members who returned home for reunion. Mr. Fan said that the outbreak of the COVID-19 epidemic has had a huge impact on the ceramic industry and the end market has undergone earth-shaking changes. Therefore, in order to develop steadily in the post-epidemic normalization era, Hengfu Ceramics continues to conduct in-depth research on new sales models and actively build new ones. Digital operation system. Finally, I wish all the family members a successful learning and harvest from this special training, and I wish this event a complete success!
At the opening ceremony, the host Hengfu Marketing Director Bruce Lee divided the students participating in this special training camp into groups. The participating students formed six theaters for training Battle. Mr. Li explained the incentive plan for this training in detail, and also completely stimulated the students’ enthusiasm for learning and competition.
In the ice-breaking session, students from the six war zones brainstormed and formulated the group’s unique team culture, and presented it to everyone on stage one by one. The atmosphere on the scene was climaxed one after another.
Team name: Team Brave
Slogan: Challenge yourself, never give up, unite and work hard, and achieve great results
Team name: Eagles
Slogan: Eagle, Eagle, always be an elite
Team name: Fighting Team
Slogan: Help each other, unite and love each other, and make progress together
Team name: Happy Column
Slogan: Making money depends on everyone, happiness for you, me and others
Team name: Wolf Warriors
Slogan: Invincible, invincible
Team name: Wuhusihai Team
Slogan: Victory in all corners of the world
When people are together, it’s called a party, but when our hearts are together, it’s called a team! In order to let the students get familiar with their teams as soon as possible and build team spirit, two team games of mutual PK were held on site. All the students showed off their skills one after another, refusing to give in to each other. The competition scene was as fierce as a battlefield.There is smoke everywhere, and there is no way to determine a winner without fighting to the last minute.
The slightly inferior team was aggrieved and actively reviewed the mistakes and lessons learned from the special training camp with their teammates, striving to overtake them in the next two days. At this point, the opening ceremony of the special training camp came to an end in such a tense and exciting atmosphere.
Day 2
The time of year begins with spring, and the plan for a day begins with morning. The students were very motivated and started a new day of training courses.
If a worker wants to do his job well, he must first sharpen his tools. In order to let everyone have a more detailed understanding of Hengfu's core competitiveness and speed up the improvement of everyone's sales skills for Hengfu's new products. Instructor Liu Huizhu of Hengfu Business School explained to the students the characteristics and sales techniques of the new product of Hengfu F texture bricks in simple and easy-to-understand terms.
Reading thousands of books is not as good as traveling thousands of miles. After instructor Liu’s explanation, the students already have a certain understanding of Hengfu’s new products. However, only by applying it in practice can we effectively improve the abilities of our students. Therefore, Qian Long, Design Director of Hengfu, will lead the students to experience the charm of Hengfu texture bricks personally, and let the students learn and sell now, deepening their understanding of texture. Brick impression.
Time flies by, and in the blink of an eye, a new round of useful information arrives in the afternoon. At present, there are more and more building materials stores, but the traffic in the stores is getting less and less, and terminal traffic is becoming more and more scarce. But there is one place where the traffic is constantly rising - online new media. In the afternoon of the first day, Hengfu Marketing Director Bruce Lee taught the students how to control online new media traffic and createPersonal private domain traffic, and then achieve the purpose of diverting traffic to offline stores.
Intense courses are linked one step at a time. How can we win the customers who are successfully diverted to the store? Hengfu Design Director brings us "Advanced Ways of Spatial Aesthetics", using design techniques to show the most beautiful side of Hengfu products to customers, achieving a heart-warming effect at a glance, and effectively reducing communication costs.
Then, the brand specially invited new media planning instructor Zheng Shuxin and his assistant Chen Hongmei to guide the students in detail in a relaxed and humorous way on how to successfully shoot a short video that attracts the attention of others. video. After all, video content must have its own highlights so that customers can pay attention to you and generate more interactions.
Finally, Instructor Zheng issued the most important task today, each group shot three short videos within the specified time for scoring PK. When the students heard about the PK, their eyes lit up, and they were bound to win the first place.
At the end is the exciting evaluation session, which is the time to test the students’ achievements. When watching the videos of students, several eye-catching videos appeared and received a lot of praise.
Day 3
The combination of work and rest complements each other. Even under high-intensity training, you should also relax appropriately. On the morning of September 15, Hengfu Headquarters organized students to visit Xiqiao Mountain, a national AAAAA tourist attraction.
How can we lack weapons when charging in front of the battlefield? The second day of training was a high-intensity training, and the trainees were already armed with ammunition. On the third day, Hengfu Ceramics invited Sanweijia Marketing Consultant Guan Quanyu and Smart Cloud Store CEO Liang Zhongyao to bring new terminal marketing weapons to the trainees. Quickly grasping customer information and effectively solving customer pain points are urgently needed by terminals today.
At this point, all training in the special training camp has come to an end. After several days of fulfilling course training, it is time to accept your learning results. Examination is not a formality, but a means to re-emphasize the key points of knowledge. Let some professional knowledge skills and key points be more carefully understood and mastered.
Training to the last moment, the brand headquarters believes that everyone has gained a lot and is full of confidence. Therefore, instructor Liu Huizhu of the Business School finally announced the national linkage activity plan for the fall of 2022 and gave a detailed explanation to the students.
At the end of the special training camp, Bruce Lee, marketing director of Hengfu Ceramics, gave a summary of the special training camp for the students. Mr. Li said that he was very grateful to all the family members for supporting this special training camp organized by the headquarters. There were some shortcomings in the activities in the past few days. I hope everyone will bear with me and do better next time. There is no best, only better!
Dinner
At the beginning of the dinner, Fan Yu, the marketing general manager of Hengfu Ceramics, gave a toast to the students.
Mr. Fan said that he hoped that in the future, all family members would be as prosperous and prosperous as the atmosphere at the scene.
Let's enjoy the wonderful performances brought to you by the six theater groups and our most exciting awards ceremony.
Champion
Runner Up
Second runner-up
Outstanding Student Award
Best Innovation Award
Best Leadership Award
We cannot change the complex external environment, but as long as we work hard on our "internal skills", improve our competitiveness, and take advantage of the situation to advance, we will have the opportunity to win great development in the market changes. It is hoped that all participating elites can learn something, apply the training results to actual marketing, and achieve performance growth in terminal stores.
Under the loud singing, Hengfu Tile’s 2022 National Elite Store Manager Special Training Camp and Autumn National Linkage Launch Conference came to a successful conclusion. See you next time!
