From December 9th to 12th, OUBEITE ceramic tiles worked together with Shao Weiyan, the founder of Zhugongfanmu Design Institute, a doctor of architecture from Taiwan Chiao Tung University, and an Asian genius designer, to create the " "Perceptual Art Museum" will be unveiled at booth 2B16, Hall 2, Poly Pavilion, 2021 Guangzhou Design Week. At the same time, Obet also cooperated with Guangzhou Design Week & BKA Post-Dimensional Trend Special Exhibition, and worked with chief curator Shao Weiyan to jointly present the trendy space aesthetics of "post-dimensional lifestyle".
On the first day of Guangzhou Design Week, China Ceramics Network·Zhongtaojun visited the "Perceptual Art Museum" and interviewed Guo Hao, general manager of Obet Ceramics.
Oubite is an original ceramic tile brand founded based on the high-end manufacturing of Jucheng Enterprise. The design and development concept of the product originates from Italy and is rooted in pure Italian life aesthetics. Since its birth, it has always Committed to the exploration and innovation of materials and technology. Guo Hao believes that there are two obvious trends in ceramic tile products at the moment: one is to make larger sizes, that is, slate; the other is to make details and quality. Often the simpler things have higher requirements for product manufacturing, how can we make ceramic tiles look high-end? The key is in the details, in the quality manufacturing itself.
Guo Hao, General Manager of Oubite Ceramics
Guo Hao said that based on Jucheng Enterprise's high-end manufacturing background, Oubite's products can achieve the texture and craftsmanship of a variety of modern bricks. Obet's "Perceptual Art Museum" displays a total of 33 different surface techniques and three-dimensional techniques of ceramic tiles. On the surface, they appear to be black, white, gray, or wabi-sabi, but in fact, different techniques such as different polishing and dry grains are used. Processing, the feelings reflected by it are different. “When we jointly designed the booth with teacher Shao Weiyan, we positioned it as a “perceptual art museum.” We hope that after entering this space, everyone can feel the “five senses” (color, light, Touch, design and space) experience."
It is understood that the "Perceptual Art Museum" is inspired by the "super five senses" logic behind the development of Obet products, namely color sense, light sense, touch sense, design sense and space sense. . Designer Shao Weiyan combined the concepts of "heaven", "earth" and "man" in natural philosophy and used Dangda design language to construct three immersive perceptual fields with different themes in an orderly manner.
In the "ground" field, the dim and depressing space triggers the human body's subconscious touch and hearing, making people focus on the tiles with different natural textures on the wall, triggering different emotions through touching and listening. The same physical perception; in the "sky" field, the space suddenly becomes bright, the vision suddenly becomes clear, and the upward sense of space invites people to continue exploring; finally, in the "people" field, with "people" as the center, inspiration and Creativity is released, ceramic tiles and art collide with each other, and the boundaries of materials are broken. This is a free, open, diverse and inclusive field.
The "Perceptual Art Museum" displays more than 30 texture products of Obet, from matte, waxy, soft light to stone gloss and high gloss. Ceramic tile products are integrated into three The "earth", "sky" and "people" spaces demonstrate the high-end technology of Obet's products, and also indicate the brand's future direction of providing one-on-one exclusive customized services for commercial spaces, which can meet different spaces, specifications and scenarios. , dimensions, and exclusive customization for groups of people.
In this design week, Obet not only participated in the "Perceptual Art Museum", but also appeared in the Guangzhou Design Week & BKA Post-Dimensional Trend Special at the Nanfeng International Convention and Exhibition Center. exhibition. The BKA exhibition is held on the first floor of Guangzhou Nanfeng International Convention and Exhibition Center, with an exhibition space of nearly 5,000 square meters.Our chief curator Shao Weiyan will lead his design team to create a new type of themed exhibition carnival of "design + two-dimensional culture = post-dimensional aesthetics".
It is reported that Obet cooperates with BKA adults and children for the first time, taking the current lifestyle of young people as the entry point, and using ceramic tile products that are most in line with international space aesthetics to reflect that life The space needs and trends behind the method convey the high-quality life advocated by the Obet ceramic tile brand and the ability to realize a personalized lifestyle.
In addition, Guo Hao also revealed the next brand trend of Obet ceramic tiles: signing a contract with Shao Weiyan to jointly create original products and an IP image exclusive to Obet ceramic tiles.
