Under the influence of the epidemic and production and electricity restrictions, this year’s Double 11 Wrigley Composite Light Textured Bricks rode the wind and waves, Seize the opportunity, continue to adopt a dual-line strategy, achieve online and offline linkage, and give back to customers with a long benefit period and super surprise gifts.
This year Wrigley Composite Light Pattern Brick has frequently seen marketing highlights, and has achieved great results again, Double 11 During the event, shipments increased by 51.2% year-on-year!
Behind the popularity of the data is Wrigley Composite Light Pattern Brick, which is devoted to deeply exploring the market, resisting external risks and counterattacking And the confidence and strength.
Hard core strength to resist crisis
Create a new market pattern
The prices of raw and auxiliary materials, cartons, natural gas, and coal have increased... The resulting power shortage this year has led the government to restrict power and production in the home furnishing industry, including building ceramics, putting major ceramic tile brands under cost pressure. It has had a huge impact on the market.
The arrival of this wave of crisis also means that the reshuffle of the building ceramics industry has truly begun. Wrigley composite light texture bricks can withstand the influence of the market and gain chips for performance growth during the Double Eleven event. Undoubtedly, it is inseparable from the comprehensive upgrade of its own brand strategy and the precise positioning of leading categories.
Wrigley composite light-grained tiles The team put forward the idea of "tile paving" through insight into the needs of users' bricks in their home spaces. "At home, it is the background of the home space" concept. It is believed that the tiles that make the space more blank and comfortable and attractive are the background of the ideal space.It also captures the minds of users from the three dimensions of texture brightness difference, color saturation and texture three-dimensionality of the B-C-T product development model, continues to provide users with high-quality products, and realizes the iteration of industry brands to consumer brands.
With its differentiated original product design and brand concept, it solves the problem of homogeneity in the industry. Wrigley Composite Light Pattern Brick< /a> Take the "Scholarly" Light Texture Series and the "Booklike" Light Texture II Series super products as examples. They are favored by terminals and consumers, have won numerous awards, and are deeply rooted in the hearts of the people. Therefore, even in the context of the industry under cost pressure, Wrigley composite light-grained bricks still maintains a hot opening trend and impressive growth The large order rate has opened up a new market pattern.
Improvement of refined terminal management
Promote floor efficiency upgrade
The results achieved during Double Eleven are not only due to the improvement of product and brand competitiveness, but also due to the transformation of terminals from extensive management to refined management, from popularization to specialization, forming an iconic store image.
In a good marketing scenario, products can reach consumers directly through sensory stimulation in terms of appearance, becoming a solution to the competition between branded and homogeneous products.
The visualization of the product and the upgrade of the spatial visual experience give the space an intuitive feeling and emotional meaning, making it easier for consumers to resonate with the product and allowing them to gain an in-depth understanding of the infinite possibilities of product applications.
In addition to unifying display standards and specifications and strengthening "light pattern" IP, the terminal has continuously improved its management level during this period, consolidated its service foundation, and provided consumers with a comfortable and easy shopping experience in invisible details, gradually becoming more and more popular in the consumer circle. It has formed a good reputation and provided new growth points for terminal store operations.
Winter Olympic champion Li Jianrou helps out
Double 11 Live Broadcast Room Planting Light Grain Good Things
As an annual carnival, Wrigley invited Winter Olympic champion Li Jianrou to serve as the Wrigley home product experience officer to assist in the Double Eleven event and create the exclusive IP theme of # meet the arrows you are born to be in harmony with, through high-frequency omni-channels Exposure builds momentum and forms a strong brand influence.
Driven by the wave of Double Eleven activities, various terminal activities have also started in full swing. Stores in Henan, Anhui and other places responded actively and provided the strongest support to share the carnival feast with the whole people.
It is worth mentioning that on the evening of October 31, the Wrigley Live Studio held a Halloween carnival, which brought non-stop surprises to fans in front of the screen.
The anchors had a cosplay show during the festival, and Douyin experts helped with instant sales draws, and the president personally visited the live broadcast room to "sprinkle candy" and sprinkle good gifts. Many fans also planted grass Wrigley Composite Light Pattern Tile Great product, preferential price, place your order in seconds!
At this point, Wrigley Composite Light Pattern Brick Double Eleven event has come to a successful conclusion! In the future, Wrigley Composite Light Textured Bricks will use practical actions and ultimate thinking to solve users' home space needs and create ideal homes for users. High-quality and livable environment, providing professional space solutions.
