Time flies, and years are like gold. As the leading brand of China's architectural ceramics and the only company listed in Shenzhen and Hong Kong in the industry, Dongpeng Holdings (003012) successfully landed on the stage of the capital market on October 19, 2020. Today is the first anniversary of its listing!
One day the roc rose with the wind and soared ninety thousand miles. The listing marks a new journey for the development of Dongpeng Holdings. Looking back on the wind and rain of the past year, Dongpeng Holdings has continued to lead the development of the industry and has also gained widespread attention from many domestic and foreign investors. Faced with the challenges after listing, In the face of new situations and new challenges, Dongpeng Holdings has formulated a clearer development strategy and uses this strategy to invest in longer-term and promising markets.
2021 is a critical year for the company’s business to take off. Dongpeng has entered a new starting point after its listing. In order to support the company's rapid development, we have promoted the upgrading of corporate culture, which is "user-centered and value-oriented; build reputation with integrity, shoulder heavy responsibilities with responsibility, and eliminate barriers through collaboration." Innovation breaks through the siege and realizes transformation from knowledge to belief to action. At the same time, the company strengthens the construction of three major platforms according to the needs of business development. Through projects with the emergence of talents and good generals, we will build an "evergreen foundation" for the enterprise. Activate organizational vitality through amoeba mechanism building projects. Digitalize marketing, supply chain and manufacturing through digital transformation projects. This will improve the company's overall operational quality and help the business take off.
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Thoughts on the first anniversary of the listing of Dongpeng Holdings
He Xinming, Chairman and President of Dongpeng Holdings
Regarding the first anniversary of the listing of Dongpeng Holdings, He Xinming, chairman and president of Dongpeng Holdings, said: "After the listing, all data are now transparent. Although it has brought a lot of pressure to the company, it has also put a lot of pressure on the company's operations. It puts forward higher requirements, but it also brings great opportunities. ”
First, the biggest benefit to us is the brand. Brand awareness and brand communication cannot be achieved by spending hundreds of millions. Dongpeng brand has been on the market for one year, which has played an important role in improving the brand;
Second, after listing, it also plays a big role in the operation of the company. We say "pressure changes power", so we have a great role in promoting brand communication, product innovation, internal changes in the company, efficiency improvement, etc., and have achieved good results;
At the same time, (listing) is also very prominent in motivating and attracting talents. Overall, I think listingSince then, it has played a very good role in achieving high-quality and rapid development for Dongpeng, especially in the future, it will give Dongpeng more opportunities in capital operations.
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Performance growth, equity incentives
Achieve high-quality development
In the first half of 2021, the company continued to give full play to its advantages in the main retail battlefield, upgrade products, services, showrooms and quality, promote lean production, reduce costs and increase efficiency, and scale operations, and overcome the rising prices of raw materials and energy, and the local outbreak in Guangfo. Adverse impacts such as the epidemic have resulted in significant growth in the company's performance and profits in the first half of the year.
2021 Restricted Stock Incentive Plan, the company launched the 2021 Restricted Stock Incentive Plan, granting 17.66 million restricted shares to 101 eligible incentive targets, covering the company’s core management cadres and technical (business) backbones. Effectively combine the interests of shareholders, the company and individuals, so that all parties can jointly focus on the company's long-term development and ensure the realization of the company's development strategy and business goals.
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From manufacturing to creation, from fashion to home
Dongpeng brand upgrade to build core competitiveness
In 2021, Dongpeng's bold and pioneering brand layout will allow more and more consumer groups to feel the fashionable charm of major brands. It has launched a series of brand marketing actions, which have been highly regarded by industry and market consumers. focus on.
Dongpeng Spring Fashion Week "New Clothes for Home" cross-border cooperation
In March, Dongpeng joined hands with the top fashion design media ELLE & ELLE DECO for cross-border in-depth cooperation to interpret cutting-edge design concepts. At the same time, Dongpeng's new products were used as design inspiration, breaking industry boundaries and teaming up with famous fashion designer Lan In order to create a better living life, Ms. Yu and the pioneering interior designer Mr. Zhou You jointly initiated a cross-border dialogue with the theme of "Perception-boundlessbeauty" and collided with a new concept of "new clothes for home" experiment.
"Fifty Kilometers Taohuawu"
Dongpeng, who dares to go out of the industry, cooperates with Tencent Video's S-level variety show "Fifty Kilometers Taohuawu" as an industry sponsor brand, adding to the 618 promotion! Program Selection 2021 Main Porcelain GuardThe products are used in major living spaces in Taohuawu, and the stylish and atmospheric space effects have set off a round of hot search discussions on the Internet.
Joining hands with the Winter Olympics, we have a long journey ahead
As the leader in China's building ceramics industry and a well-known domestic brand, Dongpeng Ceramics has been focusing on building ceramics for 49 years. Its professional, lean and innovative craftsmanship has won the favor of the Beijing Winter Olympics Organizing Committee and officially joined the ranks of official ceramic tile suppliers. The Beijing Winter Olympics Organizing Committee officially announced that Dongpeng Ceramics has become the official ceramic tile of the Beijing 2022 Winter Olympics and Winter Paralympics supplier, further consolidating Dongpeng’s brand status.
Dongpeng wall slate product release
On August 8, Dongpeng took the lead in the industry to launch the wall slate concept and released 60 new wall slate products, shifting the slate competition from the field of stone substitution to the field of architectural decorative slate. Peng has more beautiful and high-performance wall slates, Zunshi slates and graphene warm porcelain slates to build a new wall system.
Designated slate brand—"Talk Show Conference 4" cooperation
From August to October, in order to achieve the goal of Dongpeng wall slate entering thousands of households, we grandly launched the integrated marketing campaign of "Dongpeng slate, rebirth for walls", and the most popular variety show at the moment Cooperating with the program "Talk Show Conference 4", targeting young early adopters, using a variety of media forms in the program to bring out the product's "zero formaldehyde, anti-fouling, moisture-proof, and durable" characteristics. So far, the program has been broadcast 1.3 billion times. It has become a hot search on peripheral social media many times. Brands and products have gained a lot of exposure, further occupying the minds of young people.
Dongpeng Home Development Strategy
In order to carry forward the development strategy of Dongpeng Big Home, Dongpeng established the Home Furnishing Division to form a complete home decoration integrated supply chain by creating a multi-category product system and empower domestic decoration.Enterprise to meet users’ one-stop overall decoration needs. On September 23, Dongpeng Holdings, Guangdong Harbor Holdings and Ketianxia launched a full-category strategic cooperation to build a better life together.
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Continuous investment in green manufacturing
Build Dongpeng Super Factory
Low-carbon Dongpeng, pioneer in green building
Won the 2021 Qingyuan Municipal Government Quality Award
Dongpeng has twelve major ceramic tile and sanitary ware production bases, a large amount of land reserves for construction, and more than 40 advanced production lines for ceramic tiles and sanitary ware. Dongpeng vigorously promotes green manufacturing and green development and is a listed company of the Ministry of Industry and Information Technology. The first batch of green factory demonstration units. Dongpeng's major bases across the country realize localized supply, reduce operating costs and improve efficiency, bring brand improvement to the region, and provide dealers and users with localized, efficient products and supply chain support, which is beneficial to business and Market development.
Dongpeng continues to upgrade green manufacturing by introducing five major measures: digital intelligent manufacturing, systematic emission reduction, ecological stone products, photovoltaic power generation, and recycling. Dongpeng has established an ecological new material division to invest in the research, development and production of green products such as fired-free ecological stones. A total of about 45 million yuan has been invested to develop new technologies and new processes. Currently, a new ecological material product system has been formed, mainly including environmentally friendly slate, inorganic artificial stone (ecological stone), clean soft porcelain and other products. These environmentally friendly and energy-saving ecological stone products will greatly reduce dependence on the natural environment.
Dongpeng actively responds to the development trend of "carbon peaking and carbon neutrality" and established a low-carbon development strategy committee to take the lead in formulating the top-level design of Dongpeng's low-carbon development strategy, as well as a roadmap and low-carbon development executable plan. , carry out special research on carbon reduction and implement strategies, guide each production base to carry out carbon reduction work, carry out the strategic layout of carbon reduction and carbon trading under carbon quota management, and strive to be the first to complete the carbon peak as a representative of the building materials industry and become the industry leader in reducing carbon emissions. Carbon Pioneer.
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Dongpeng 50 years
Born towards the new
Let’s help each other and set sail again
Forge ahead and achieve brilliance!
50 years is just the beginning. Dongpeng makes a living by doing this and is good at it. He is ready to return to zero and be curious in his heart. Always be like a new generation, keep making progress and never stop. The next 50 years of Dongpeng will be a new imaginative space for confidence and future under the new strategy. The journey will be long but the only solution is struggle.Let us base ourselves on the present and move towards the strategic goal of "achieving double hundred", work together to set sail again, and forge ahead to achieve brilliance!
