On July 10, the 2021 "Top Ten Brands of Building and Sanitary Ceramics List" was grandly released online. In this selection sponsored by the China Building Decoration Association, hosted by the Material Application Branch of the China Building Decoration Association and the China Ceramics Network, after two rounds of strict assessment, the preliminary evaluation (online voting) and the final evaluation (online voting + expert review), Shunhui Ceramics· With its strong comprehensive brand strength, slate has won the recognition and support of the organizing committee and consumers, and successfully won the two awards of "Top Ten Ceramic Brands" and "Top Ten Consumer Brands" in 2021.
The "Top Ten Brands of Building and Sanitary Ceramics" selection event has been held for 11 consecutive years (session) and is known as the "Hundred Flowers Award in the Ceramic Industry". In recent years, it has become a scientific, rigorous and credible selection process. Became the “Ceramic Brand Trend Vane”. The reason why Shunhui stood out and won the award in this selection is that in addition to the brand strength and influence accumulated through years of focusing on the ceramic field, its active layout and efforts in brand, marketing, products, etc. in 2021 have also played a role Great effect.
Create "516 Super Brand Day"
Build a positive brand image with spokespersons
On May 16, the second Shunhui "516 Super Brand Day" with the theme of "Quality attentive, Home Decoration Satisfaction" was held in Hangzhou. Li Bingbing attended as the spokesperson of Shunhui, triggering exposure on the entire network. In this event, Shunhui combined a series of integrated marketing methods such as new product launches, online and offline national promotion linkages, network-wide marketing, celebrity endorsements, advertising, and media support to create full exposure of Shunhui IP. , the brand’s voice is doubled.
It is reported that the first Shunhui "516 Super Brand Day" was launched in 2020, which triggered a continuous heated discussion across the entire network at that time. Relying on Shunhui's excellent products and the social influence of spokesperson Li Bingbing, it gained 60 million+ amount of exposure.
HitCreating a super symbol of the brand and using a vivid and three-dimensional IP image to enhance and shorten the distance between the brand and consumers is the mainstream trend in today's information age. Shunhui created the "516 Super Brand Day" to enhance the brand image of super IP, launched a super-intense annual promotion linkage, and truly benefited end customers; designed Shunhui's mascot "Shunbao" and IP cultural and creative peripherals to cater to the new generation of consumer groups brand needs. Shunhui's "516 Super Brand Day" effectively improved the brand image and enhanced consumers' awareness of the brand.
In terms of establishing brand image and enhancing terminal influence, Shunhui’s high degree of compatibility with its spokesperson Li Bingbing has further enhanced the high-quality positive image of the brand.
From October 2018 to 2021, film and television superstars Li Bingbing and Shunhui have been working together for three years. Li Bingbing’s concept of constantly surpassing himself and concentrating is very consistent with Shunhui’s development concept, and he has a healthy, sunny, and positive image. The temperament is even more consistent with Shunhui's brand temperament. During the cooperation between the two parties, Li Bingbing participated in Shunhui's "5.16 Super Brand Day" event promotion and appeared at the event, showing a tacit understanding; Li Bingbing's brand advertising images and promotional videos were three-dimensionally placed in important publicity positions across the country, and gained more and more dealers and consumers’ approval.
"Wen Ting·Guo Feng" is launched on the market
Focus on products and strengthen original design
In this year's "516 Super Brand Day" series of activities, Shunhui launched the "Wen Ting·National Style" series of new products, which resonated with the mountains and rivers feelings deep in the hearts of the Chinese people with its original national charm and high luxury new craftsmanship. .
Since its establishment 23 years ago, Shunhui has insisted on focusing on product R&D and innovation, focusing on the needs of consumers of the times, and has always stood at the forefront of product iteration.cutting edge. Shunhui believes that if a brand wants to get out of the circle, it must not only pursue marketing exposure, but also return to the product itself and consumer needs. Product strength is the foundation of all marketing and brand core competitiveness.
In recent years, in compliance with the trend of our country's national self-confidence increasing with the continuous improvement of national strength and the gradual rise of national fashion and domestic products, Shunhui has further strengthened the original design of its products.
Whether it is the "Picture Stone" branded with the national style and the "Natural Dance" series of products with the national style hidden in it, or the "Wen Ting·National Style Series" launched this year, each of Shunhui's A product and its application scenarios vividly interpret the Chinese style, warmth, and soul without losing the youthful charm.
Launch "Shunhui Design China Tour"
Working with Shengdu to create a one-stop decoration service
In 2021, Shunhui and Guangzhou Design Week launched a designer channel marketing and promotion event with the theme of "Shunhui Design China Tour". Through the activities centered on "Designing for Happiness-China Residential Design Effect Competition", we will The format of “forum/salon” + “event” is used to share and exchange topics with designers from all over the country.
Since May, "Shunhui Design China Tour" has been held in 17 cities including Fuzhou, Weinan, Changzhou, Suzhou, Nanyang, Jilin, Meizhou, Jiujiang, Luohe, and Yangzhou. Each event attracted many local designers Come for exchanges and discussions, and your terminal influence will be gradually established. As a strategic partner of the "Design for Happiness - China Residential Design Effect Competition" and the initiator of the "Shunhui Design China Tour" event, Shunhui actively promotes channel cooperation between designers and home decoration companies, and further deepens the relationship with its strong brand strength. The designer's understanding and trust in Shunhui laid a solid foundation for deepening cooperation in the future.
In addition to the strong layout of designer channels, Shunhui's "One Heart, One Hundred Million" brand strategic cooperation with Shengdu Home Decoration this year also caused a sensation in the industry.
On April 16, at the Shengdu Home Decoration "One Heart, One Hundred Million" brand strategy conference, Shengdu joined hands with Shunhui to create an in-depth cooperation model for home decoration channel fusion, and signed the "One Heart, One Hundred Million" strategic cooperation plan, integrating Shunhui. Leading companies such as Hui Ceramics and Slate, Shengdu Decoration, Gome Electrical Appliances, Oppein, TATA Wooden Doors, FOTILE, and Aopu have joined forces to form a "100-million-yuan strategy" with the Shengdu platform as the carrier and 2021 as the launch year. In the first year, we promoted the actual transformation of the B2B2C model and formed a virtuous circle of win-win.
2021 can be said to be the new year for Shunhui to start channel development. From home decoration channels to designer channels, Shunhui always starts from the needs of customers, actively innovates and changes, adapts to the market environment, and strives to become a national brand and a brand for designers. Consumers make unremitting efforts to create a better "smooth living life".
(Author: Zhong Taojun)
