In order to enable investors to have a more comprehensive and in-depth understanding of the company's situation, Mona Lisa held a 2020 online performance briefing on April 6, 2021. Guests present included Mona Lisa's director and president Xiao Libiao, directors Zhang Qikang, secretary of the board of directors, Tan Shuping, financial director, and Chen Huan, independent director.
According to Mona Lisa’s 2020 annual report, the company achieved operating income of 4.864 billion from January to December 2020, a year-on-year increase of 27.86%; net profit was 566 million, a year-on-year increase of 30.89%. At this performance briefing meeting, investors mainly focused on Mona Lisa's 2020 performance status, investment status and progress of projects under construction, channel operations, product core competitiveness, the impact of the industry environment on operations, and future development strategies. asked questions. The management guests present at Mona Lisa patiently answered each question one by one. At the same time, management guests further elaborated on the future pattern of the industry, the company's development strategy, market situation analysis and the company's response measures to investors on the basis of interpreting the operating conditions in 2020.
The following is a summary and sharing of the more important issues and issues that everyone is more concerned about.
Question 1: Mona Lisa’s revenue increased by 27.86% year-on-year this year. What are the main reasons for the growth?
The company adheres to the TOC + TOB two-wheel drive sales strategy, continues to increase investment in upgrading TOC-end specialty stores and sinking brand channels, and increases the signing of TOB-end real estate strategic partners. TOC and TOB businesses have simultaneously gained In order to achieve better growth, it has given full play to the role of its innovation platform, continuously launched differentiated new products, focused on product quality and professional services, and other measures. Even under the influence of a once-in-a-century situation and the continued tightening of real estate macro-control policies, the company has still achieved Best performance since listing.
Question 2: I noticed that the revenue and net profit in Mona Lisa’s annual report were relatively good, and the year-on-year growth rate was much higher than in 2019. What measures did the company take to achieve this last year?
Last year, in the face of the impact of the COVID-19 epidemic, under the leadership of Chairman Xiao Hua, Mona Lisa adhered to the annual business target plan and investment plan unchanged, and always adhered to the "Four Hearts Principle": Senior Manager Dong Build strong confidence: quickly set up an emergency prevention and control team to "strengthen both prevention and control and resumption of production." Give employees peace of mind: Protect employee positions and wages. Let dealers feel at ease: Provide financial and credit extension support to sales partners. Let suppliers warm their hearts: pay for goods on time. We strive to improve management levels and control production and operating costs. In order to achieve business goals, the entire group works together.
Ask a question3: Will local real estate regulations have a big impact on the company’s future revenue growth?
According to the National Bureau of Statistics: From January to December 2020, the national real estate development investment was more than 14 trillion yuan, an increase of 7% over the previous year, of which residential investment was more than 10 trillion yuan, an increase of 7.6%. The company has been paying attention to the country's macro-control policies on real estate. Judging from the current data analysis, the demand for building materials market continues to grow; the concentration of the building materials industry is not high. The company is expected to continue to expand its market share by virtue of its brand influence and new product innovation capabilities. , to maintain sustainable revenue growth.
Question 4: Compared with brands such as Marco Polo and Oceano in the industry, what do you think is the biggest advantage of Mona Lisa?
Innovation leadership is a major advantage of Mona Lisa. Mona Lisa has more than a dozen technology platforms such as nationally recognized enterprise technology centers and postdoctoral workstations. It cooperates closely with relevant domestic and foreign institutions and has gathered more than 400 scientific researchers. Technical talents, hundreds of industry-differentiated new products are launched every year, such as ceramic thin plates that have led the industry for more than ten years, the industry's first ceramic rock plates and oversized ceramic plates, etc., helping Mona Lisa to compete in the fiercely competitive ceramic industry. The industry still maintains a certain level of revenue growth and gross profit margin and net profit margin.
Question 5: Mona Lisa institutions have relatively high attention. There are many recent research reports and their performance is also very good. However, small and medium investors do pay very little attention. Now regulatory agencies are increasingly paying attention to small and medium-sized enterprises. Regarding customs investment services for investors, has Mr. Zhang done anything in this area to provide customs investment services for small and medium-sized investors?
Just like today’s performance briefing, Mona Lisa tries its best to answer questions raised by all investors. In addition, Mona Lisa will hold at least one offline and multiple online investment events every year. In investor relations activities, the company will pay attention to the opinions and suggestions of small and medium-sized investors, and welcomes small and medium-sized investors to actively participate and provide suggestions! The company promises to pay dividends of no less than 10% of net profit every year, continuously improve revenue scale, market share and operating efficiency, and reward investors with better performance.
Question 6: Is there any specific plan for the smart warehouse construction project of the company’s convertible bond financing project, such as how many warehouses to build? Site planning? And the estimated impact on transportation costs after completion?
The total investment of the data management system and smart warehouse construction project is planned to be 298 million yuan. It is planned to build an intelligent three-dimensional warehouse, which will be located at the production base where the group headquarters is located. After completion, it will reduce storage rental costs and labor costs, and can improve warehousing. Operational efficiency.
Question 7: What is the company’s future mid-term (1-3 years) and long-term (3-5 years) development strategy?
The Mona Lisa is known as the "big tile", big building materials, big home furnishings" as the development strategy, strengthen and expand the main ceramic business, with the goal of "creating a century-old Mona Lisa", in terms of production capacity, revenue, innovation, brand, green, taxation, social responsibility and other dimensions, Further lay a solid foundation, move towards the goal of becoming an industry leader, and achieve sustained, rapid and healthy development of the company.
Question 8: How does the company view the impact of the country’s carbon peak and carbon neutrality target on production and technological innovation?
The company has always attached great importance to green development, energy conservation and emission reduction. It has been rated as Foshan Environmental Credit Evaluation Integrity Enterprise (Green Card) for five consecutive years and is the first ceramic sheet product in the industry. The country has proposed carbon peaking and carbon neutrality goals. The company will actively explore and implement industry paths and methods for carbon peaking and carbon neutrality on the basis of existing achievements. For example, the industry has switched from coal to gas. The company's kilns in Guangdong, Guangxi and Three Bases have all switched to natural gas, and solar power generation has been introduced on large areas of factory roofs to contribute to carbon peaking and carbon neutrality.
This performance briefing meeting is an important bridge for Mona Lisa to have in-depth communication with investors, and it is also a channel for Mona Lisa to convey the company's value to the outside world. Mona Lisa will actively explore the opinions and suggestions put forward by investors, and promote the company's high-quality development during the "14th Five-Year Plan" period with full enthusiasm and a hundredfold spirit.
