Hangzhou Asian Games signing site
On October 14, Mona Lisa Group officially signed a contract to become the official exclusive supplier of architectural ceramics for the 19th Asian Games in Hangzhou in 2022. This is also the second exclusive supplier signed by the Hangzhou Asian Games.
Hangzhou 2022 19th Asian Games Official Architectural Ceramics Exclusive Supplier Released Meeting site
On October 15, the press conference for the official exclusive supplier of architectural ceramics for the 19th Asian Games in Hangzhou 2022 was held at the headquarters of Foshan Mona Lisa Group.
At the press conference, officials and representatives of the Hangzhou Asian Games Organizing Committee attended the scene in person, together with leaders of the Mona Lisa Group, government representatives, and more than 100 media to witness the highlight of the Mona Lisa Group and the Hangzhou Asian Games. time.
Heart-to-heart @Future, empowering the Hangzhou Asian Games
The Asian Games is a world-renowned large-scale international comprehensive sports event. The Hangzhou 2022 Asian Games will also be the largest event in Asia. It is a major event for the implementation of building a world community with a shared future in Asia. It is also It is an important event that showcases China’s national strength and harmonizes communication with Asia.
Liang Qiangyong, Deputy Director of the Market Development Department of the Hangzhou Asian Organizing Committee< /span>
Liang Qiangyong, deputy director of the Market Development Department of the Hangzhou Asian Games Organizing Committee, said at the press conference: "The 2022 Hangzhou Asian Games Organizing Committee adheres to the concept of 'green, smart, frugal and civilized' and promotes the Asian Games with high quality. "Preparatory work." He believes that as a leading enterprise in the domestic building materials industry, Mona Lisa Group has always adhered to the model of integrating architectural ceramics with green and smart technologies, which is in line with the green and smart concept of the Hangzhou Asian Games.The concepts of organizing the meeting coincide with each other.
The Hangzhou Asian Games is based on the positioning of "China's New Era·Hangzhou New Asian Games", benchmarks against first-class standards, closely monitors progress, strictly controls quality, highlights features, promotes the construction of Asian Games venues and facilities with high standards, high quality and efficiency, and a series of publicity and promotion work. Among them, the selection of official cooperative enterprises is particularly strict and cautious. Vice Minister Liang Qiangyong revealed on the spot: “The award of the official exclusive supplier of the Hangzhou Asian Games requires review and approval at all levels, including public solicitation, announcement, submission of letters of intent, release of solicitation letters, submission of application documents, expert review, and certification by the organizing committee. . With its strong comprehensive strength, Mona Lisa has passed all levels of assessment and emerged as the official exclusive supplier of the Hangzhou Asian Games. This is the second official exclusive supplier signed by the Hangzhou Asian Games. ”
Li Runlai, Deputy Secretary of the Party Committee of Xiqiao Town, Nanhai District
The cooperation between Mona Lisa Group and the Hangzhou Asian Games Organizing Committee is bound to become the focus of attention from all walks of life and will also provide Mona Lisa Group with marketing rights, reception rights, and product and service provision in the Hangzhou Asian Games. rights and priority negotiations and other related rights and interests.
Xiao Libiao, Director and President of Mona Lisa Group
Xiao Libiao, director and president of Mona Lisa Group, pointed out in his speech: "Being recognized by the 19th Asian Games Organizing Committee and becoming the exclusive supplier of architectural ceramics for the Hangzhou Asian Games is undoubtedly a milestone for Mona Lisa. "This is a very high honor." Xiao Libiao said that we hope to use Mona Lisa's more innovative products, higher product quality, and more advantageous service system to provide a more perfect, more comprehensive and more systematic service for the 19th Asian Games. Serve.
The Hangzhou 2022 Asian Games uses a futuristic slogan such as "Heart to Heart, @Future" to convey the vision of a better future; while Mona Lisa Group aims to beautify buildings and living spaces to provide employees and customers with Creating greater value for society and seeking happiness for mankind is its mission, and its essence is to create a better future. Working toward a common goal, I believe both parties can achieve a more peaceful outcome.Harmonious cooperation and joint efforts to create a sports and cultural event with "Chinese style, Zhejiang characteristics, Hangzhou charm, co-construction and sharing" will make the Hangzhou Asian Games a stage for Chinese brands to go global, and let the development of Hangzhou become the focus of the world .
Joining hands with the Asian Games as an opportunity to promote high-quality brand output
The Hangzhou Asian Games is a good opportunity to comprehensively display the country's image and strength to the world. It is also the best stage for national enterprises to express themselves. The Mona Lisa Group’s in-depth participation will greatly enhance the brand image of Mona Lisa and fully consolidate the important foundation of Mona Lisa as a national brand.
Awarding and Launching Ceremony
Monalisa Group has always been actively involved in sports, and has established cooperative relationships with the National Women’s Dragon Boat Team, the Chinese Gymnastics Team, the Guangdong Provincial Wushu Sanda Team, Inter Milan Football Club, etc., and has implemented sports marketing combinations to achieve success again and again. The high-quality exposure of brand information achieves the joint improvement of sports and brands.
As early as 2010, Mona Lisa Group participated in the construction of the top ten venues of the Guangzhou Asian Games as a representative of the architectural ceramics industry. In the 2018 Jakarta Asian Games, Mona Lisa Group participated in and witnessed the hosting of the Jakarta Asian Games as an official supporting partner. The Mona Lisa Group signed the contract to become the official exclusive supplier of the Hangzhou Asian Games. This is not only a demonstration of the strength of the company, but also an important landmark event for Mona Lisa to move from an industry brand to a mass consumer brand and even a world brand.
Comprehensive launch of Asian Games marketing to create a sports business card for China Construction Ceramics
The Hangzhou Asian Games is not only a sports event that showcases sportsmanship and impacts higher, faster and stronger, but is also a grand event that showcases Chinese style and promotes Chinese culture. How to show the essence of Chinese architectural ceramics to the world and empower Promoting the Asian Games has become the next important task of Mona Lisa Group.
Media interview session
As representatives of the Hangzhou Asian Organizing Committee, representatives of governments at all levels, and leaders of the Mona Lisa Group’s board of directors came to the stage to officially launch the cooperation between Mona Lisa Group and the Hangzhou Asian Games, in the next two years, Mona Lisa Group will Using sports as a link to connect users, we will use the Asian Games platform to launch all-round marketing actions, comprehensively promote the Asian Games, and hit a strong blow in sports marketing. At the same time, Mona Lisa Group will actively fulfill its responsibilities as the exclusive supplier of the Hangzhou Asian Games, fully support the promotion and venue construction of the Hangzhou Asian Games and other related work, and help the Hangzhou Asian Games to be successfully held.
Monalisa Group Employee Knowledge Life Center
Taking the opportunity of joining hands with the 2022 Hangzhou Asian Games, Mona Lisa Group will continue to deepen sports marketing, inject dynamic and innovative sports genes into the Mona Lisa brand through sports culture, and deeply interpret the innovative and green brand core value, enhance the visibility of Mongolian brands, and allow Chinese brands to have stronger global influence.
Mona Lisa joins hands with the Hangzhou Asian Games to release the power of smile to the world.
