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Many ceramic companies have suffered serious losses, but Oceano invested another 2.5 billion to expand production capacity. How to do this? In the year of the epidemic, let’s see how Oceano rides the waves

Release time:2024-11-12click:0

Recently, the signing ceremony of the investment framework agreement for the second base ceramic production project invested by Diou Home Furnishing Co., Ltd. and prepared by Guangxi Oushennuo Ceramics Co., Ltd. was held grandly at the People's Government of Teng County, Guangxi. This expansion will add 10 new production lines for Oceano, with products covering ceramics, sanitary ware, and general household products. After all is completed and put into production, the annual output value will reach 4 billion yuan.

▲The signing ceremony of the investment framework agreement for the ceramic production project of Guangxi Oceano’s second base

Coincidentally, in June this year, the new glazed tile project with a daily output of 40,000 square meters at Oceano's Jingdezhen base was successfully put into production. The smooth commissioning of the new kiln will increase the annual production value of Oceano by approximately 360 million yuan.

▲The new glazed tile project with a daily output of 40,000 square meters at Oceano's Jingdezhen base was successfully put into operation

Up to now, Oceano has built nearly 4,000 acres of modern building ceramics production bases in Foshan, Jingdezhen, and Guangxi, producing more than 1,000 types of full-category ceramic tile products, and more than 300 types of artificial stone, mosaics, and landscape thick tiles. and other categories of products. It has nearly 20 modern production lines and precision parts processing centers, with an annual output of 150 million square meters.

▲Oshennuo production base

Since 2020, under the severe industrial situation caused by the epidemic, most ceramic companies have taken measures such as suspending kilns and reducing production to cope with market disadvantages. However, Oceano has frequently reported good news about its expansion against the trend. All of this is inseparable from the brand strength accumulated by Oceano over more than 20 years.

R&D innovation, industry leadership

As a postdoctoral scientific research workstation and a high-tech enterprise under the National Torch Plan, Oceano Ceramics has established the world's most advanced architectural ceramics R&D center - I&I Center and R&D (R&D) Center, with more than 150 senior technical experts on staff all year round. From continuous innovation in color design, material technology, production methods and production equipment, Oceano has so far obtained 134 valid patents and registered 10 copyright certificates.1 piece.

▲Oceano I&I Center

In terms of products, operations, management and other aspects, Oceano has also obtained certifications including ISO9001&ISO14001 international quality and environmental management system certification, EU CE certification and OSHMS18000 occupational health and safety management system, and has successively won the title of National Intellectual Property Advantage Enterprise, Titles such as Advanced Manufacturing Demonstration Enterprise in the Ceramic Industry and Advanced Scientific and Technological Innovation Enterprise in the Chinese Ceramic Industry.

In addition, Oceano also actively participates in the formulation of national and industry standards and has created many outstanding industry cases. 6 national standard drafting units and 5 technological breakthroughs are the best proof of Oceano's achievements in the product field. The innovative 1+N product strategy in 2019 has further improved Oceano's product strength and moved towards becoming a comprehensive ceramic tile solution service provider.

▲Oshenno slate product renderings

International display, seven-star experience

Oceanno has a professional display design team of nearly 60 people, which perfectly integrates product display and space display. The scientific space experience layout and humanized configuration create a unique terminal store for customers. Bringing a seven-star sensory experience.

In September 2020, Oceano's first high-end slate customization hall was officially opened in Chengdu. This move will mark Oceano's new upgrade from a "high-end ceramic tile customization home" to a "rock slab + ceramic tile whole-house high-end customization service provider".

▲Oshennuo Chengdu High-end Slate Customization Hall

Engineering channels are highly favored

Thanks to the company’s more than 20 years of accumulation in building materials research and development, production customization and sales services, Oceano has now maintained long-term strategic cooperation with top 500 real estate companies such as Country Garden, Vanke, Evergrande, Wanda, R&F, and Greenland. relationships, such as the Hollywood Addison Hotel in Los Angeles, the United States, and UkraineInternational Airport, Dubai Oceana Residence and other more than 3,000 high-quality projects around the world.

▲The Hollywood Addison Hotel in the United States chooses Oceano ceramics

Oceano’s high-quality products and services are favored by real estate companies. In addition to being the preferred supplier brand among the top 500 Chinese real estate development companies for many years, it is also the preferred product for government procurement of building materials nationwide and an excellent supplier of materials for the construction of affordable housing nationwide. Winner of awards such as Vanke, Country Garden, R&F Outstanding Supplier, and National Home Building Materials “Leading Enterprise”.

▲Oshennuo won the preferred supplier brand of the top 500 Chinese real estate development companies in 2020

Manufacturers integrate and develop together

The engineering channel will be fully developed, and the retail channel will also be fully developed. Over the years, Oceano has continuously increased its efforts to expand the domestic market and completed the role transformation of manufacturers from "management" to "service", providing necessary support and services to improve dealers' service levels and profitability.

Oceanno has a team of over 200 professional operation instructors who are fully committed to introducing market operation plans, and have senior instructors to provide professional training. They tailor various promotional activity plans according to the actual situation of dealers, and detonate the market at different points throughout the year. Strictly controlled market channels and price protection systems strictly protect the interests of dealers and ensure the healthy, healthy and sustainable development of the market. We continue to support terminals every year, and introduce the "New Dealership Plan" for new dealers and the "Benchmarking Project" for old dealers in a targeted and continuous manner to promote the common prosperity and development of manufacturers. All dealers who operate Oceano praise it.

Smart model, industry innovation

As early as 2018, Oceano launched smart stores characterized by professional services and efficient operations, and piloted them across the country with remarkable results. In 2019, Oceano officially released a mature new smart store model, which became a milestone in Oceano's development in the new ceramic tile retail field and became an example of digital ceramic management in the industry.

▲Oshennuo Smart Store

In 2020, Oceano will build more than 1,000 smart franchise partnership stores to accelerate its efforts to seize the new blue ocean in the ceramic tile market. As a representative of high-end ceramic tile brands, Oceano is committed to using its smart store model to continue to solve traditional decoration pain points for consumers, making the tile purchasing process more comfortable and convenient.

Oshennuo knows that confidence comes from mutual trust. Winning the title of "Guangdong Province's Contract-abiding and Integrity Enterprise" for 16 consecutive years is the best proof of Oceano's commitment to the society, industry and dealers. In the future, Oceano will continue to use innovation as its core driving force, accelerate the transformation of intelligent manufacturing, and realize the in-depth implementation of new retail models based on big data. Strive to create a green, technological, humanistic, and international corporate value and image, and become a high-end architectural ceramics brand that is based on the international community and makes the nation proud!

(This article is provided by the enterprise)

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