Reporter: Hong Xiaochun
On the afternoon of June 29, the China Quality Manufacturing Light Summit and the New Yansu × Taolian Technology Strategic Cooperation Release Ceremony, jointly organized by New Rock Home Furnishing and Foshan Tanzhou Ceramics Exhibition, were held in Building 7, Foshan New Media Industrial Park The Science and Technology Museum was held grandly. Many corporate executives and big names inside and outside the industry came to discuss the new achievements of Xinjincheng Group in the home furnishing field, and how slate slabs can compete with stone and lead the new trend in furniture.
Strong alliance, New Rock Element × Taolian Technology complement each other
At the beginning of the event, Huang Xinhong, chief expert of the China Building Materials Circulation Association, selection expert for the National Science and Technology Progress Award, and expert consultant of Taolian Company, delivered a speech. He mentioned that in recent years, slate has been used as a decorative material with superior performance. The rapid development has also brought dawn and hope to the adjustment of product structure, and brought more imagination space and possibilities to the industry. “Recently, supply has even exceeded demand, and big trucks are waiting for goods, which is very prosperous.”
In addition, Consultant Huang also expressed his expectations for this event, and he did not hesitate to praise the entry ofNew Yansu Home Furnishing, "New Yansu Home Furnishing is the fastest growing and most powerful company in recent years. Xin Jincheng The group has spent huge sums of money to build a home furnishing brand". This strong alliance with Tanzhou Ceramics Exhibition can complement each other: on the one hand, it allows New Rock Home Furnishing to integrate more resources inside and outside the industry, gather more competitive brand potential, and become bigger and stronger in the field of stone slabs; on the other hand, it also It can help Tanzhou Ceramics Exhibition become the "Bologna of the East".
The signing ceremony began. Tan Dan, general manager of Xinyansu Home Smart Technology Co., Ltd., and Li Xinliang, general manager of Foshan Tanzhou Ceramics Exhibition and president of Taocheng Newspaper, came to the stage to sign a cooperation agreement. This signing marks the signing of the cooperation agreement between Xinyansu Home Furnishing and Foshan Tanzhou Ceramics Exhibition. Tanzhou Ceramics Exhibition will officially join forces to reach strategic cooperation in the strategic promotion of stone slab marketing.
For this cooperation, General Manager Tan Dan fully affirmed the international popularity of Tanzhou Ceramics Exhibition, "Through the efforts of several generations of ceramic people, Tanzhou Ceramics Exhibition has become the first in Asia and the second in the world, and ceramic products , equipment, raw materials and technology. "In this regard, Mr. Li also responded by thanking all walks of life for their recognition of this exhibition, saying that this exhibition has the theme of "Stone Slab Home Furnishing".Cross-border integration, looking forward to more possibilities.
Enter the game strongly and lead the industry to participate in the grand event
At the signing ceremony, consultant Huang Xinhong praised both parties for their cooperation. He believed that the logistics, warehousing, and whole-house customization of slate slabs will become systematic in the future, and New Yansu Home Furnishing is expected to become the industry leader. Leader, leading forceThis cooperation will also make greater contributions to the industry.
Huang Huining, deputy director of the Expert Committee of the Guangdong Ceramics Association, senior engineer and expert consultant of Taolian Company, also expressed congratulations on this event. He suggested that ceramic tile companies should do more market analysis, product planning and cross-border applications when transforming. Think more about the difficulties. He also mentioned that the domestic sales of Indian rock slabs are not ideal, “The production of Chinese rock slabs will surpass that of India next year. Whether they can eat up these slabs after exceeding that should be something that many companies must carefully consider.” He hopes that Xinyansu Home Furnishing can use the platform of Taolian Technology in a short period of time to do a good job in promotion, set an example for other companies, and be the first to enter the first echelon, and other companies can follow suit. Work together to create good economic benefits.
For the new blue ocean market of slate slabs, Xinjincheng Group began to enter the market as early as a year ago and grandly launched the industry's professional slate slab brand - New Yansu Home Furnishing. Xinyansu Home Furnishing has an initial investment of 800 million and covers an area of more than 2,000 acres. It aims to create a complete supply chain and industrial cluster with slate manufacturing, processing, warehousing and logistics. As early as the beginning of this year, Xinyansu has reached strategic cooperation with powerful enterprises such as Sacmi, System, Dow Glaze, Henglitai, Delitai, etc., and has gradually moved towards the goal of becoming a benchmark enterprise in slate manufacturing. This cooperation with Tanzhou Ceramics Exhibition means a big step forward in marketing.
More than just looking at it, Xinyansu is already targeting the opportunity and preparing to leap forward
After the signing ceremony, the event entered the "Peak Discussion on the Light of China's Quality Manufacturing" session, hosted by Li Xinliang, President of Taocheng Newspaper and General Manager of Foshan Tanzhou Ceramics Exhibition. Chu Fuzhan, Secretary-General of Foshan Furniture Industry Association, and Xinyansu Home Furnishing Tan Dan, general manager of Intelligent Technology Co., Ltd., Gong Meihua, chairman of Longmeida Stone Sharing Platform, Ye Senlin, founder of Shangtou Yiyi Decoration Design and executive chairman of Jiangxi Design Force, secretary-general of the Greater Bay Area Design Alliance, Foshan Design Federation President Qiu Guangan served as a guest to discuss the trends in the development of rock slabs.
At the forum, six industry luminaries expressed their opinions on the application of slate in home design, starting from professional fields such as furniture, stone, and design. At the beginning, General Manager Tan Dan gave a three-part supplementary explanation on the manufacturing side, marketing methods, and talent introduction of this entry into the slate home furnishing market.
Mr. Tan revealed that on the manufacturing side, Xinjinchenghas reached a strategic cooperation with Xinghui. From the entire kiln design to the assembly line, experts design equipment that is fully suitable for slate production and introduce a large number of equipment. With imported equipment, it is also currently preparing to build a shared factory to combine rock slabs with other slabs to promote cross-border integration through deep processing. At the same time, introduced a team of doctors and professors from Jiangxi Jingdezhen University, hired experts in marketing and processing and other niche fields, and gathered top talents from various industries to form a talent team.
Chu Fuzhan, Secretary General of Foshan Furniture Industry Association
In addition, Chu Fuzhan, secretary-general of the Foshan Furniture Industry Association, gave an in-depth analysis of the prospects of slate home applications from the perspective of the furniture industry. He pointed out that after the epidemic, more and more consumers will choose to purchase online instead of physical home stores. When it comes to purchasing, for the home furnishing industry, entering the community is one direction. He pointed out, "The terminal community accurately delivers services to consumers. In this process, everyone is constantly integrating and will gradually reach integration, and slate is a tipping point."
Gong Meihua, Chairman of Longmeida Stone Sharing Platform
Gong Meihua, chairman of Longmeida Stone Sharing Platform, said with a smile that slate is a material that is "noble, not squeamish, but has the best performance of a beast". “Currently, domestic slate slabs are very natural and malleable, and can be used to process 4-meter countertops, reaching dimensions that cannot be achieved with natural stone.”
Ye Senlin, founder of Shangtou Yiyi Decoration Design and executive chairman of Jiangxi Design Power
Qiu Guangan, Secretary General of the Greater Bay Area Design Alliance and President of Foshan Design Federation
Two industry giants in the design field also have high hopes for the application prospects of slate. Ye Senlin, founder of Shangteng Yiyi Decoration Design and executive chairman of Jiangxi Design Power, believes that domestic slate production needs to Innovation, environmental protection, and artThree points, especially the flatness of the horizontal surface, must be more refined. In addition, Qiu Guangan, secretary-general of the Greater Bay Area Design Alliance and president of the Foshan Design Federation, also emphasized the importance of "traceability". By analogy with the fashion industry, it is recommended that companies start from consumers, materials, and more. In-depth understanding of application scenarios and requirements.
At the end of the forum, Li Xinliang, president of Taocheng Newspaper and general manager of Foshan Tanzhou Ceramics Exhibition, concluded, “There is a lot of room for overlooking. Seeing this opportunity, slate manufacturers will not only overlook, but also jump into the home furnishing industry.” This powerful alliance between New Rock Home Furnishing and Foshan Tanzhou Ceramics Exhibition will use the large platform of Foshan (Tanzhou) International Ceramics Exhibition to achieve a leap in quality!
(This article is provided by the enterprise)
