China Ceramics Network News,Jin Yitao’s live broadcast Hi-Shopping Festival ended perfectly, winning the first battle of 2020! With 300,000 users watching the live broadcast online, 8,496 reservations for ceramic tile customization plans, and more than 6,000 transactions, Jinyitao has become a major fan attraction at the live broadcast venue with its high-looking products and differentiated services.
Online live broadcast, home consultant teaches you home shopping
New problems also give birth to new solutions. The COVID-19 epidemic has caused the suspension of offline business and hindered sales in the construction and ceramics industry. Construction and ceramics brands have begun to focus more on online, hoping to use live broadcasts , VR and other forms to solve the dilemma. As one of the most responsive ceramic companies, Jinyitao has started live broadcasting for several hours on the Phoenix platform as early as February 28, explaining ceramic tile performance, design matching, home applications, etc. and presentation. Jin Yitao's active layout and following the trend not only allow people to see gratifying results, but also provide new ideas for future market operations.
As an efficient way to interact with information during the epidemic, live broadcast has become an important channel for consumers to understand the characteristics of different ceramic tile products in advance and complete the selection, price comparison, reservation and other consumption aspects of ceramic tiles online. The sales staff at Jinyitao's headquarters rely on their professional knowledge to meet consumers' needs for ceramic tile information, and at the same time form a brand traffic pool for Jinyitao, so that they can gain advantages in the rebound in brick purchase consumption after the epidemic.
Online live broadcast leverages the era of digital marketing
Regarding phenomena such as "brick selling on the cloud" and "brick selling on live broadcast", some people believe that the nature of marketing is greater than the nature of sales: on the one hand, ceramic tiles, as bulk commodities, are low-frequency and high-priced, and the consumption decision-making chain is long. , has higher requirements for product experience; on the other hand, ceramic tile consumption is difficult to deliver through ordinary e-commerce logistics. During the epidemic, offline stores had difficulty operating and product delivery could not be completed. The live broadcast format plays a very limited role in promoting impulse purchases of decoration. But on the other hand, looking back at 2003, the SARS epidemic did not stagnate the growth of decoration, but instead stimulated consumers' demand for maintaining private residences. In the long term, the changes in lifestyle brought about by the epidemic are likely to lead to a sharp rebound in decoration consumption after the epidemic is over. For Jin Yitao, the number of offline stores will not be reduced in 2020, and the performance requirements will not be reduced. In terms of sales transformation, the store model will be completely transformed, and digital live broadcasts, transactions, promotions, publicity, and customers will be improved. Service, one more way to communicate, interact and communicate with customers.
In the current epidemic, live broadcast is an important tool for millions of small and medium-sized enterprises to activate private domain traffic, open up online marketing, reconnect with customers, achieve fission and diversion, and achieve monetization! During the special period when offline store sales encountered obstacles, Jin Yitao successfully led 1,000 dealers across the country to buck the trend and turn crisis into opportunity through this online WeChat live broadcast: revitalizing the offline store economy during the special period and providing dealers in various regions with Efficiently acquiring and retaining customers, achieving substantial sales growth under difficult circumstances, and providing a strong guarantee for store sales after the epidemic!
Multiple measures are being taken in parallel, and manufacturers are working together to combat the crisis < /span>
This live broadcast event is not only Jinyitao’s assistance to dealers across the country and feedback from consumers across the country, but also Jinyitao’s response to industry difficulties as an industry benchmark company. Demonstration of leadership. Since the epidemic, Jinyitao has launched various measures to provide strong guidance and policy inclinations to achieve terminal assistance: micro-blasting activities created a total of 2,363 orders and attracted 4,000+ precise traffic; launched a 100 million yuan decoration subsidy activity , thanks the angels in white who are fighting on the front line, and provides non-threshold decoration subsidy support to front-line medical staff; Jinyitao Business School has carried out more than 30 training activities with a total of 37 hours of training, covering multiple dimensions such as new product decoding and marketing consulting; established The Shulian Cloud Business WeChat Store platform collaborates with dealers to achieve effective online traffic; it increases investment in brand building and the coverage and volume of high-end media. The platform, combined with the momentum of 3.0 store master design, works together online and offline to build a high-end brand image.
The economic cold wave brought about by the special period is inevitable, and Jin Yitao showed strong upward momentum in the market activities at the beginning of the year, which greatly stimulated the sluggish home consumer market and gave The entire home furnishing industry has been given a shot in the arm, taking a huge step forward to promote the development of the industry and boost the market recovery after the epidemic.
（图文Source: Jinyi Ceramic Tiles)
