I have to say that this is the most worrying, worrying and heart-wrenching Spring Festival for many people in their lives.
From the discovery of the first patient with novel coronavirus pneumonia in Wuhan on December 8, 2019, to the lockdown of Wuhan on January 23, 2020, as the confirmed cases doubled and the scope of infection continued to expand, public health emergencies were initiated across the country. Incident level one emergency response. Suddenly, rumors spread, people were panicked, people were excited, transportation was interrupted, markets were closed, and consumption shrank... While the epidemic always affected people's hearts, it also had a strong impact on the national economy.
In the face of the severe epidemic, no industry can stay away, and the ceramic industry is no exception. So what can the ceramic industry do in this situation?
01
Make the worst case scenario
It should be noted that compared with industries such as wholesale and retail, accommodation and catering, logistics and transportation, and cultural tourism, the ceramic industry has been relatively less affected by the epidemic, but it cannot be ignored. The main manifestation is delayed start of work. Delaying the start of construction is not simply postponing the start date, it will cause many unpredictable negative impacts.
First, it causes personnel instability. With the current epidemic, many employees are anxious whether they are at work or not, and even if they resume work online, they are not in the right mood. If people's hearts are uneasy, the team will be unstable, which can easily lead to changes. Ceramic companies and dealers must attach great importance to the issue of people's stability and firmly stabilize the most precious resource, human resources.
The second is causing financial constraints. Under the epidemic situation, most offices are online, actual operations are suspended, and the income is basically zero. Rent, wages, bank interest and other expenses are paid as usual. Ceramic enterprises and dealers adopt a heavy-asset operation model. Costs have risen significantly. This has caused many small and medium-sized ceramic enterprises and dealers that were already facing difficulties, especially those with heavy debts, to face bankruptcy and closure, leaving a large number of employees unemployed.
The third is to disrupt the rhythm of the industry. During the epidemic, consumption in all walks of life shrank, logistics was hindered, business models changed dramatically, and normal business activities such as production, sales, and payment collection of ceramic enterprises were stagnant, and the supply of the ceramic industryThe circulation of high-end raw materials, labor and other production factors has also been interrupted as a result, and planned major initiatives such as product upgrades, management upgrades, and environmental protection upgrades have been delayed. As a result, the 2020 target plans of many ceramic companies and dealers are bound to be greatly affected, and the reshuffle of the entire ceramic industry will further intensify, either accelerating iterative upgrades or heading downhill.
Of course, the above are only three major and direct negative impacts. In the macro context in which China’s tertiary industry accounts for 53.9%, consumption contributes 57.8% to economic growth, and foreign trade dependence is still high, The impact of the epidemic on the ceramic industry, which is closely related to the national economy and people's livelihood, is actually far more than that.
02
Try your best
Since the impact of the epidemic has not been as great as other industries, and we have made the worst assessment, we might as well give it a try and do our best to adapt and change.
Stabilize the team, care and warm people’s hearts. As mentioned before, the more difficult the moment, the more we must work in the direction of people, care for and love employees, and find ways to stabilize the team. For example, Most ceramic companies put the safety and health of their employees first, and have repeatedly postponed the start date of work, so that employees can stay at home to fight the epidemic without worrying about their jobs, wages and other very practical issues. Question; Jinyitao and other ceramic companies immediately established an emergency working group for epidemic prevention and control, implemented prevention and control measures in accordance with government requirements, and provided various prevention and control materials such as masks to employees through personnel screening. , establishing relevant responsibility systems and other effective measures to reassure employees, Mona Lisa has also expanded the scope of checking employees’ physical conditions to terminals, allowing dealers to fully feel the warmth of the manufacturer; Dongpeng Waiting for ceramic companies to make a commitment to their employees not to lay off employees or cut salaries due to the fight against the epidemic.
Public welfare fight against the epidemic, brands are taking action. Although the ceramic industry itself has already fallen into a cold winter, some ceramic companies have not stood aside and watched. They are conscientiously fighting the epidemic independently while actively assisting the epidemic areas. Such asNew Pearl, Dongpeng, Mona Lisa, Nobel,Diou (Oshennuo), Huida, Hongyu, Jianyi, Shuncheng, Hangrui, Jiumu, Wrigley, Hengjie and other Taowei enterprises immediately supported Wuhan and other epidemic areas, donating more than 1000000000000000000000000000000000000,000. Ten million yuan. The public welfare activities of these Taowei enterprises in aiding the epidemic areas not only contributed to the country's victory in this war without gunpowder and assumed social responsibilities, but also allowed their respective brands to have a voice and enhance their visibility, reputation and influence. It has laid a certain foundation for post-epidemic marketing and long-term development.
Everything starts working, and the business does not stop. Labor is the source of all happiness. Without labor, there is no income. Personal material life and spiritual life are just a mirror image; economy is the basis of all social development. Without economy, there is no taxation. The country The military, diplomacy, technology, future, etc. are all castles in the air. Therefore, ceramic companies that have the conditions to start work as early as possible are those that have prepared sufficient anti-epidemic materials and have emergency plans to deal with the epidemic, such asMona Lisa, Oceano, Dongpeng, Jianyi, Jinyi Tao, Bode, Guanxingwang, HBI, Haobo, etc. strictly followed the government's anti-epidemic requirements and chose to officially start work on February 10. They were the first batch of ceramic companies in the ceramic industry to resume work offline; other ceramic companies They adopt a "fancy" work model, carry out business activities through methods such as online office and staggered work hours, and improve the "soft power" of employees through online training. The first batch of ceramic companies that resume work offline will also follow Continue working this way. Most ceramic companies and dealers who hope to make a difference in the cold winter and after the epidemic are using methods that suit them to enter business in advance and wait for the market recovery in the best possible condition. If you don't get into work in advance, it will be difficult to keep up with the market pace when you start operations after the epidemic is over. As the saying goes, one slow step will lead to a slow step, and one careless move will result in the loss of everything.
Survival and survival, hope for the future. Then again, For ceramic enterprises that do not have the conditions to start operations, if they start operations blindly, it is tantamount to seeking a dead end. First, there is no market, and even if they start operations, they will not be able to generate sales. Second, they will not be able to produce sales. Once an individual employee or even a large number of employees are infected with the new coronavirus, they will surely suffer a disaster. For all ceramic enterprises, they must think clearly about what they want. If they still want to continue to develop and grow, doing everything possible to survive is the first priority. Don't take advantage of the epidemic and make temporary calculations. In terms of gains and losses, we should not have the dangerous idea of "making up for losses within the embankment". We should have the courage to take responsibility, focus on the future, and make long-term plans. Ceramics companies such as Xinmingzhu, Jinyitao use smart stores, online stores and other methods to attract dealers online and help end-users.Duanmen's customer acquisition has broken through; Huiya and other ceramic companies have proposed assistance measures to dealers across the country; Lion and other ceramic companies have provided assistance to dealers in Hubei, Douglaseven directly shouted out the slogan of "tens of millions of subsidies to help each other", with the ex-factory price reduced by 10% and subsidies for 5 months. In short, manufacturers can only hope to survive together if they work together; various home furnishing stores have reduced rents for merchants, such as Red Star Macalline 82 shopping malls have implemented lease reductions of 590 million yuan; Local governments strong>Supportive policies have been introduced one after another to rescue small and medium-sized enterprises, including small and medium-sized ceramic enterprises, that are in danger during the epidemic.
It should be noted that after the epidemic: No matter whether housing prices fall or rise, the real estate market that was frozen during the epidemic will usher in a strong rebound, which will inevitably play a positive role in stimulating the ceramic market and take 10,000 steps back. He said that even if the real estate market does not rebound, the epidemic will only delay the consumption of ceramic tiles, but will not cancel the demand for ceramic tiles. The current sales delay will definitely usher in a later performance explosion; the research and development, production, sales, management, and logistics of the ceramic industry, especially All aspects, including services, will be forced to make major changes under the new business model spurred by the epidemic, which will place higher demands on the innovation of ceramic companies. Innovation may become the biggest driving force for the development of ceramic companies; some ceramic companies will die, but at the same time, many ceramic companies will rise from the ashes, especially those leading companies that can seize good opportunities and take a few steps during the epidemic.
The epidemic may have an immeasurable impact on China's economy, but it will certainly not change the long-term trend of China's economy being stable and improving. As long as China's economy is prosperous and people's lives are secure, the ceramics industry will never become a sunset industry.
There is no winter that will not pass, and no spring that will not come.
Let us look forward to a better ceramic industry after the epidemic!
