What can we do on the last Monday in September?
Of course it’s time to warmly celebrate the 70th anniversary of the founding of the People’s Republic of China!
It is true that Chinese people love to celebrate festivals. Whether they are children, young people, middle-aged or elderly people, students, office workers or businessmen, people always think of ways to enjoy each festival with a different flavor. Our own Lantern Festival and Chinese Valentine's Day, the Western 2.14 St. Valentine's Day, Japan's 3.14 White Day, and the 5.20 Internet Valentine's Day born in the Internet era, etc., always make men scratch their heads; the eye-catching markings on the calendar Children’s Day, Father’s Day, Mother’s Day, etc. also remind everyone not to favor one thing over another; even Tmall Double 11, JD.com 618, Suning 818 and other online e-commerce festivals that appear on mobile phones imply that everyone is celebrating the holidays and it’s time to grab some , buy, stock up! ”
Although people often complain about major merchants turning every day into a shopping festival, it is undeniable that shopping is an inevitable behavior in people’s daily lives. It runs through three meals a day for 24 hours, plus life-extending items. Afternoon tea, and the sour feeling when you open a certain treasure and empty the shopping cart in your spare time... Shopping happens at any time, and transactions constitute the pulse of life.
Over the past 70 years, consumer groups have been updated one after another, and consumption patterns and consumption concepts have also undergone tremendous changes. In times of material scarcity, people relied on food stamps and cloth stamps to obtain supplies. At that time, people thought that it was enough to solve the basic problem of food and clothing; as for merchants, let alone conduct promotional activities, even the supply had to strictly follow the arrangements of their superiors.
▲Food stamps, cloth stamps
Later, the country gradually became richer, "food freedom" and "material freedom" were realized, and the spare money in people's pockets could support them to tasteTry more new things. More and more foreign goods are entering China, more and more shopping places have been opened for business... people's lives are becoming more and more prosperous. The promotional activities carried out by merchants from time to time will also arouse consumers' passionate consumption.
Nowadays, people’s material consumption has become more saturated, and consumption has become more rational. They have gradually become numb to straightforward price cuts and discount promotions by merchants. It has become a "tradition" to hold promotional activities during the holidays. If you don't participate in it, you will feel that you are at a disadvantage when you see the good news from other companies. If you say follow the trend of holding activities, the form of the activity will change the soup without changing the medicine. It is still very difficult to get ahead in the crowd. Therefore, everyone says that business is becoming more and more difficult to do.
On every special day, even if many companies do not plan promotional activities, they will use some special publicity methods to enhance their "sense of presence". Based on past experience, some marketing activities that are novel, creative, culturally exportable, and interesting will generally receive good responses. Therefore, as the National Day approaches, Zhongtaojun takes this opportunity to list with you some more thoughtful National Day marketing activities!
01. Satisfy consumers’ spiritual consumption with cultural output
Dongpeng Tile: Climb for love with "The Climber"
On September 29, the movie "The Climber" was officially released nationwide. In the movie, the first generation of Chinese mountaineers relied on their perseverance to plant the five-star red flag on the top of Mount Everest, the "top of the world." Everyone who works hard in all walks of life can always find a resonance in their past experiences through a movie like this. As a leading company in the industry, Dongpeng Ceramics has gone through 47 years of development and has gone through many difficulties and dangers. It is precisely because of such a climbing spirit that it has never given up on the road to pursuing its dreams.
By borrowing the climbing spirit presented in the movie, Dongpeng Ceramics conveys the brand concept and connotation to consumers, and at the same timeThe joint online e-commerce platform and 4,000+ stores across the country jointly launched the "The Climber" co-branded event, and simultaneously released the movie's co-branded "The Climber" series tile package - 70 square meters of comfortable package space, and promised that the higher the box office of "The Climber", the higher the box office. The greater the discount on the package price.
Marco Polo Tiles: Join hands with "My Motherland and Me" for the best price
Since the founding of New China 70 years ago, the cultures of all ethnic groups and all walks of life have developed very well. As an indispensable branch of national culture, Chinese architectural ceramic culture has long become a business card of China after thousands of years of development. On the occasion of the National Day, Marco Polo Ceramics re-interpreted the song "My Motherland and Me" in its own China Architectural Ceramics Museum, demonstrating the long history of architectural ceramics culture.
▲"My Motherland and Me" Marco Polo customized movie ticket< /span>
In order to have more interactions with consumers, Marco Polo Tile also launched the topic "Sing Me and My Motherland" on Douyin, inviting the public to record the song video together, and win a customized commemorative version of "Me and Me" "Motherland" movie tickets, and also launched the "National Day Gifts, One Price" promotion.
In addition to the above companies, Hongtao Ceramics has also launched a "movie ticket model" to celebrate the National Day with everyone.
02. Take your heart and make money, I ask you if you dare Don’t dare to come
Guanzhu Ceramics: "Happy Koi Festival", and a group of koi are recruitingMedium
People who like to surf the Internet seem to have a special habit - whenever something big happens, forward a wave of Koi, and Koi will definitely have good luck in whatever he does; or at the end of a certain month, he will forward a wave of Bo "Please × Yue be nice to me!". I wonder if you are interested in the opportunity of "windfall falling from the sky and becoming someone else's koi carp"?
Last week, Guanzhu Ceramics announced the list of the first batch of koi for the "Happy Koi Festival", but don't be discouraged! On the last day of the National Day holiday, Guanzhu Ceramics will also draw the last batch of koi. During this period, as long as the actual payment for Guanzhu Ceramics products exceeds 5,000 yuan, you may become the next Koi! (To be honest, 70 people from Guanzhu Ceramics sharing 350,000 koi carps is more exciting than hundreds of millions of people from Guanzhu Ceramics sharing 1 billion red envelopes.)
Jinduo Tile: The third season of Hand-Chopping Festival is grandly launched
In recent years, domestic products have become stronger. Local brand Li Ning has become a dazzling color in fashion shows, and cases such as Huawei mobile phones and Apple mobile phones with front faces all demonstrate the strong strength of Chinese brands. There are also a number of strong teams in all walks of life waiting for public review.
Therefore, Jinduo Ceramics holds a "Hand-Shopping Festival" during the National Day, offering a variety of trendy domestic products for consumers to choose from. Buy more and get more, and even if you don't buy, you can get free gifts. Mr. Zhongtao himself is moved!
03. Heart-warming action, walking with you
Jianyi marble tiles: love never separates, the "seamless train" officially sets off
Among the three states of travel - not leaving/not planning to leave, on the way, and arriving, the most painful one is undoubtedly "on the road". Full of expectations, but could only sit in the carriage and watch the scenery outside the window fly by. The long wait made people suffer.
During the National Day holiday, Jianyi Marble Tiles sent 200 groups of "seamless special trains" to the whole country, accompanying everyone on the road with a sense of warmth. The luggage rack posters, seat scarves, table stickers and other places in the carriage of the "Seamless Special Train" are filled with various wishes for returning home and encouragement to people working hard outside.
Qianghui Ceramics: "Operation Sunshine" public welfare student aid, conveying a hope
National Day is coming and the whole country is celebrating. The children at Qianping Primary School in Silidian Town, Fangcheng County, Nanyang City received a special gift together. The "Sunshine Action" public welfare student aid program organized by Guangdong Qianghui Ceramics Co., Ltd. and Changhong Great Love Foundation went to Qianping Primary School, Silidian Town, Fangcheng County, and donated funds to the school.
The philanthropic hands of entrepreneurs extend to all aspects of society. Perhaps because of their little actions, they have changed the fate of many children, allowing them to have a better learning environment and learning resources.
(Quietly interrupted, Qianghui Ceramics dedicated a song "Descendants of the Dragon" to the National Day, and shot it in one shot, which is really creative!)
Comparing the above marketing cases, marketing activities that have been "resting on their laurels" not only do not see an increase in revenue, but also make it more difficult to do business. The construction and ceramics industry is a traditional industry. If you rely on the "too old to lose your teeth" method to promote your brand, you may only be able to attract the older generation of consumers. In the context of consumption changes, young consumers are still willing to accept some novel, creative and thoughtful marketing forms!
