China Ceramics Network News (Reporter: Hong Xiaochun) 2019 is already halfway through. In this In the information age where information is exploding, everyone must be confused about some things in the ceramic industry. Now, let Mr. Zhongtao use 8 keywords to review with you the major events we have experienced together in the past six months.
Opening up territories
Be the first to deploy and expand the production capacity of major enterprises
At a time when everyone is talking about "the industry is in decline", "faces the cold winter" and "overcapacity", major companies However, companies have started production and expansion in areas outside Guangdong. I really don’t understand the operations of the big guys. If you have unique insights, you can share them with everyone in the message area.
In January, a new production base for Jianyi marble tiles was settled in Wuzhou City, Guangxi Province; The project has a total investment of 2.5 billion and covers an area of 1,500 acres. It plans to build 9 high-end fully intelligent marble tile production lines with a capacity ofIt is expected that an additional 30 million square meters will be added.
March, a wholly-owned subsidiary of Mona Lisa Group Co., Ltd. The groundbreaking ceremony of Guangxi Simona Lisa New Materials Co., Ltd. and Guangxi Melqi Building Materials Co., Ltd. was held in Tengxian Ceramics Industrial Park; the project covers an area of 1,613 acres and plans to build 10 new production lines. The annual output is initially expected to reach 72 million square meters. .
In May, Jiangjun Enterprise’s new production base was settled in Jiepai Ceramics, Hengyang County, Henan Province Industrial Park; The project has a total investment of 2.3 billion and covers an area of 1,700 acres. It plans to build 12 new high-end ceramic production lines. After it is put into operation, it will have an output value of 2 billion yuan and a tax revenue of over 100 million yuan.
In July, the Imperial Bathroom Production Project was held in Sanjiao Industrial Park, Yongchuan High-tech Zone Groundbreaking ceremony; The project has a total investment of 800 million yuan and covers an area of 428 acres. Once fully completed and put into operation, it will be able to produce 5 million pieces of smart bathroom products annually, with a production and sales value of approximately 1.2 billion yuan, and a tax revenue of approximately 70 million yuan.
Big waves in the sand
Intensive kiln shutdowns have caused severe pain in all factories
At the beginning of 2019, the kiln opening rate in many production areas reached new lows; Not only that, due to factors such as inventory pressure and environmental protection pressure, the "kiln shutdown wave" broke out in various production areas across the country in just a few months, including: Gao'an, Faku, Tangshan, Zibo, and Enping.
Unfavorable start: From the beginning of 2019 until March, the kiln opening rate in many ceramic-producing areas was still less than 50%. Henan, Hebei, Shanxi, Shaanxi, In six provinces and regions including Gansu and Ningxia, no more than 50 companies have resumed production, and no more than 70 production lines have been put into operation.
Jiangxi Production Area: In May, Jiangxi Shanggao Guoyuan Ceramics officially filed for bankruptcy with the court Application; In June, Pingxiang Zhengda Ceramics issued a notice to suspend production and take a holiday; in July, it was revealed that Gaoan Jinhuan Ceramics was taken over by Roosevelt Ceramics on a lease basis; as of July, Jiangxi Gaoan, Shanggao, Yifeng, Pingxiang and other regions Among the enterprises in production, in addition to the production lines of enterprises that have closed down or have been suspended for more than half a year, there are more than 30 production lines that have been suspended.
Faku Production Area: From the resumption of work in 2019 to April, Faku Production Area In the district, more than 30 production enterprises above designated size have actually started production among the 64 production lines that can be started.There are 48 production lines in operation, and the operating rate is only 50%; polished tiles, as a former flagship product, currently have only 2 production lines in operation, and the operating rate is less than 30% of the same period last year.
Tangshan, Hebei: On May 1, the Tangshan Municipal People's Government issued the "5 The Plan for Strengthening the Control of Air Pollution Prevention and Control in the City in July proposed: "In accordance with the requirements of the ceramic enterprises' withdrawal and relocation plan, Lunan District, Lubei District, High-tech Industrial Development Zone, and Kaiping District will conduct a review of the suspension of production of ceramic enterprises within the territory that should be closed. , to ensure that the shutdown is in place. "According to statistics on the list of closed ceramic companies that have been released one after another, a total of 109 ceramic companies have been shut down.
Zibo, Shandong: May 20, Ririshun Ceramics Park, Zibo, Shandong, No. 6 All domestic ceramic companies have stopped production, and the concentrated shutdown time is between 21 and 23 days; on June 10, after 21 days of centralized kiln shutdown, six ceramic companies in Zibo RiRi Shunjian Ceramics Industrial Park resumed production one after another.
Enping, Guangdong: June 2, Enping Fengze Ceramics Co., Ltd. issued a notice, deciding to cease production and operations from June 3, 2019, and conduct liquidation in accordance with the law; on June 6, Enping The kiln will be closed for a holiday starting from June 7th, and the resumption of production and work hours are to be determined; on June 29th, a ceramics company in Enping, Guangdong, encountered difficulties in capital turnover due to poor operating conditions and arrears of employees' wages for 3 to 6 months, and decided to sell off the finished products in the factory. Bricks, worth tens of millions of yuan, special funds are used to settle workers’ wages and pay related taxes...
Ascendant
Upstream companies are developing new technologies and new equipment with each passing day
So far, the first press with the largest tonnage in China has been launched: Henlitai ultra-large size ceramic plate intelligent press—— HT36000, this equipment was officially put into operation at the Xiqiao production base of Mona Lisa Group on July 4, and successfully pressed 3600×1600mm ultra-large ceramic slabs.
Ceramic inkjet has entered a new ultra-high-definition era of digital printing: at two industrial exhibitions this year, with hope and Companies led by Meijia and Xinjingtai have launched inkjet printers with advanced technologies such as large ink volume, high resolution, multi-channel, multi-machine serial connection, and digital printing, bringing the ceramic tile decoration technology into a new era.
Intelligent equipment leads the industry towards Industry 4.0: Following the advent of Huawei's 5G technology, ceramic industry production has ushered in a new era With the opportunity of technological revolution, manufacturers are getting closer and closer to the demand for building the industrial Internet of Things, so upstream companies have taken the lead in launching intelligent whole-line systems, intelligent post-processing systems, intelligent storage and transportation robots and other equipment.
In addition, there are many new technologies and new equipment for ceramic production. I will not list them all here. If you are interested, I recommend you read this article 《Looking at the four major trends in the building ceramics industry from the Guangzhou Ceramics Industry Exhibition》.
A sudden rise
Large-scale, functional, and emerging materials are developing rapidly< /span>
If the ceramic industry also has the program "Tomorrow's Sons", then there will definitely be these hot names participating in the competition "Contestants": (1) Ceramic slabs; (2) Graphene heating tiles; (3) Negative ion healthy tiles; (4) Foamed ceramics.
Ceramic slabs: The trend of large slabs in the industry this year is still high, and some people even ridiculed "nothing" "Large slabs, do not install B", but there are still many bottlenecks in the application and promotion of large slabs; on June 25, the Guangdong Building Materials Industry Association released T/GBMA 001-2019 "Technical Regulations for the Construction of Ceramic Large Slabs". It is understood that the The standard has been registered on the National Group Standards Information Platform and will be officially implemented today.
Graphene heating tiles: At the exhibition in the first half of 2019, graphene heating tiles It can definitely be regarded as a C position; according to incomplete statistics, as of May, there have been more than 10 companies claiming to launch graphene heating tiles; in April this year, the Guangdong Provincial Graphene Standards Committee held a "Graphene Heating Tile Technology Seminar". And discuss the standard customization of this type of product.
Negative ion health tiles: In modern people’s home life, health products are definitely Popular objects; according to survey data, brands and companies that launched negative ion health tiles in the first half of 2019 include Tete, Dongpeng, Nobel, Fenfang, Baxter, Champion, Jinyitao, and Qianghui. More than 20.
Foamed ceramics: With the promotion of green and environmentally friendly building materials and the advancement of production and research and development technology With the development of the industry, foamed ceramics have become a new trend in the industry; as of the first half of 2019, more than 20 companies and 25 production lines are producing foamed ceramics; July 16th is tomorrow, the "11th Shanghai International Prefabricated Buildings and Parts" The "2019 Foam Ceramics Industry Development Summit Forum" will be held at the "Parts Exhibition".
Refining internal strength
People management is gaining momentum and business school training is popular
Empowerment and business education are definitely the hottest topics in the industry this year, especially in the current industry environment. The cultivation and progress of employees are directly related to the development of brands and enterprises. Therefore, in the first half of 2019 alone, many ceramic companies have established business schools, and various types of training have mushroomed.
On January 9, the gold medal business school was officially launched; gold medal companies hired Shenzhen Qiu Mingjun of Ruizhiyuan Enterprise Management Consulting Co., Ltd., as the chief consultant of the business school, taps the potential of the enterprise and builds the gold medal into a learning enterprise.
On March 27, Ouya Business School was officially established; provided by the Business School It provides systematic and professional training services as well as a platform for mutual communication and discussion to help terminal dealers buildEstablish a new marketing practice system and build an efficient sales team to quickly create strong terminal competitiveness.
May 6, in order to improve the comprehensive management level of Langjing store managers , to enhance competitiveness, Langjing Business School officially launched the four-day 2019 Langjing Sanitary Ware "China Good Store Manager" dark horse training camp.
June 10, led by Jinduo Ceramics Headquarters, Jinduo Design Park The Hubei Provincial Training Conference jointly organized by Hubei University and Jinduo Business School was held in Yunmeng Ancient City; it improved competitiveness and better served consumers from five major directions: brand knowledge, product training, store transaction skills, design marketing, and design park operation.
On June 3, Jiangjun Enterprise held the unveiling ceremony of the business school; The college is regarded as the backbone of strengthening the core competitiveness of enterprises and promoting terminal empowerment and upgrading.
On June 28, Campari Enterprises and Sihe Consulting worked together to Introduce the latest and most comprehensive knowledge and execution systems of the pan-building materials industry into Campari Enterprises, and establish a corporate business school at the same time.
"Warring States Policy"
Terminal marketing battle of wits and courage is comparable to the art of war
Are you curious why the author uses "Warring States Policy" as a synonym for these things? There are two reasons. One is because of the industry background: the terminal retail channel has declined like the Zhou royal family during the Warring States Period, and "princes" such as engineering channels, assembly channels, and designer channels have divided the market; the other is because of the company's marketing strategy. It is said that he never misses any opportunity to sell bricks, and the battle of wits and courage is simply more exciting than the art of war.
The Wear-resistant Deer Super Wear-Resistant Marble Tile held a PK competition for thousands of people, which not only became popular at the Ceramics Expo, but also The promotion to the terminal results is also a hit, and at the same time it has also established the brand's reputation as "super wear-resistant".
Nengqiang Group held a special seminar summit on designers and foremen channels to discuss home improvement channels (especially designers and Foreman channels) and implementation methods will be discussed and shared.
Hongyu Ceramics held the first marketing summit and 315 promotion kick-off meeting, covering 9 key cities across the country, on-site A total of more than 1,000 terminal dealers attended the event.
Nobel Tile invested heavily in Tmall’s 618 Ideal Life Carnival Season and won the first place in the Tmall platform’s ceramic tile subcategory during the 618 promotion period (6.1-6.18).
"The Wolf is Coming"
The entry of giant crocodiles may cause a major crisis for the industry
February 26, "Country Garden·Modern Beauty and Greenery" in Xinyang, Henan The "Smart Home Industrial Park" held a groundbreaking ceremony; the project has a total investment of 2.5 billion yuan, the first phase covers an area of 1,000 acres, and a construction area of 500,000 square meters; after the project is completed and put into production, it will have an annual output of 300,000 cabinets and 60 bathroom cabinets. It has a production scale of 10,000 sets, 100,000 sets of wardrobes/storage cabinets, and 1.8 million wooden doors. It has an estimated annual output value of 5 billion yuan, which can meet the delivery demand of 200,000 sets and generate tax revenue of over 400 million yuan.
On April 19, Country Garden Group and Chaozhou Municipal People's Government signed a 5 billion yuan Intelligent sanitary ware industry cooperation agreement; Country Garden will build an intelligent sanitary ware industrial park of about 1,000 acres in Chaozhou, mainly producing smart toilets and other products. After the project is fully completed, the annual production capacity will reach 5 million pieces.
Break the wind and waves
Ceramic export opportunities and challenges coexist< /span>
Ceramic export is like a game where opportunities and challenges coexist ("Belt and Road" versus "trade protectionism"). If China's building ceramics products want to open up the international market, they will never be able to bypass the "anti-dumping" hurdle. Below, the author will list for you the bosses we encountered in the first half of the year.
On January 11, the Permanent Mission of the Philippines to the World Trade Organization issued a notice to Conduct preliminary safeguard measures investigation on imported ceramic floor tiles and wall tiles from various countries; on May 24, the WTO Safeguard Measures Committee released the safeguard measure notification submitted to it by the Philippine delegation; on May 7, the Philippines began to conduct preliminary safeguard measures on imported ceramic floor tiles and wall tiles. A temporary safeguard tax of 3 pesos/kg is imposed for a period of 200 days.
In March, Saudi Arabia issued a notification to the WTO: the "Building Materials Technical Regulations" on building materials products such as bricks, tiles, ceramic tiles and sanitary ware involve updating HS codes, affixing quality marks, Modify conformity assessment procedures and other provisions.
On May 1st, the U.S. Department of Commerce issued an announcement stating that China's imported ceramic tiles have launched anti-dumping and countervailing investigations; on May 24, the U.S. International Trade Commission (USITC) made a preliminary ruling on anti-dumping and countervailing industry damage to ceramic tiles imported from China; on June 11, U.S. ceramic tiles The Anti-dumping Compulsory Respondent Company Selection Memo announced the investigation report on the 2006 ceramic tiles being below their fair value and the list of subjects for mandatory investigation.
On May 9, the U.S. government announced that starting from May 10, 2019 Starting from now, the additional tariff rate on the $200 billion list of goods imported from China will be increased from 10% to 25%. On May 13, the Office of the United States Trade Representative (USTR) issued an announcement on its official website, planning to target goods not included in the previous tariff list. The remaining $325 billion of Chinese goods will be subject to a 25% tariff.
On July 1, the Argentine Ministry of Production and Labor announced in the Official Gazette of Argentina Issued Resolution No. 499, deciding to launch an anti-dumping sunset merger and situation change review investigation on ceramic, marble and glass ceramic tile waistlines originating in China; the dumping investigation period in this case is from July 2018 to June 2019, and the damage investigation The period is from January 2016 to June 2019.
No matter the times are good or bad, please go ahead and cherish them! China Ceramics Network will be with you from beginning to end!
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